ALLIE PILCHER
In this frame, the subject collapses into her environment. Elevated against the 99¢ signage, she is no longer dissonant with her surroundings but fully integrated into them. She becomes indistinguishable from the system that produced her, the arrow fixing her in place as she reads less as subject than as product.
Womanhood is consistently scapegoated as the driving force behind overconsumption.
It’s far easier to assign blame to the vessel than to confront the force that animates it. Long before the bargain bin and Black Friday, femininity has been reinforced and rehearsed through a culture of replenishment and replacement.
Read the full piece in Drink Ticket.