ALLIE PILCHER
Set within an abandoned 99¢ Store lot, Only 99 Cents! resists narrative resolution. The subject remains fixed off-frame, dissonant within a landscape of mass-consumer goods that both surround and structure her behavior.
Womanhood is consistently scapegoated as the driving force behind overconsumption.
It’s far easier to assign blame to the vessel than to confront the force that animates it. Long before the bargain bin and Black Friday, femininity has been reinforced and rehearsed through a culture of replenishment and replacement.
Read the full piece in Drink Ticket.