ALLIE PILCHER
“Market Man” is an unstaged street photograph that expands on the artistic humanity of advertising culture, exposing a moment of willing solitude from an alley market in the heart of Koreatown, Los Angeles. Despite the relentless forces of modernization, urbanization, and globalization, the vendor remains seated at his produce stand, surrounded by a mix of hand-drawn signs and Western-made packaging. His corner of the world feels both timeless and shaped by a history of assimilation, reflecting the deep narrative embedded in consumerism.
The “Soul of Showa” series explores Japan's rich graphic advertising culture, paying homage to the Showa-era influences that shape the artist’s creative process. Through a retro lens synonymous with her work, Allie aims to bridge the tension between historical roots and modern westernization. By emulating outdated contexts—through film imperfections, staging, and graphic design—she evokes a sense of organic nostalgia, favoring individualization over globalization. With a focus on the urbanization of popular culture, Allie’s stylistic choices celebrate the nuances of middle-class mundanity.