ALLIE PILCHER
“Character Development” is a digital photography flatlay inspired by individual identity as facilitated by consumer culture. Product choices ultimately encompass a thought process that can be explored in defining a one’s story, whether by the scale of an impromptu outing or the remnants that succumb to the bottom of a bag. Thus, this work is an unconventional portrait of identity that celebrates overlooked materials as vessels of rich narrative, a theme consistent throughout the “Soul of Showa” series.
The “Soul of Showa” series explores Japan's rich graphic advertising culture, paying homage to the Showa-era influences that shape the artist’s creative process. Through a retro lens synonymous with her work, Allie aims to bridge the tension between historical roots and modern westernization. By emulating outdated contexts—through film imperfections, staging, and graphic design—she evokes a sense of organic nostalgia, favoring individualization over globalization. With a focus on the urbanization of popular culture, Allie’s stylistic choices celebrate the nuances of middle-class mundanity.